Branding questionnaires are a good

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AWordPress Websites One of the best ways to do this A branding questionnaire. In this guide well show you how to make one and why theyre useful for any branding or rebranding project. Whats a branding questionnaire A branding questionnaire is a set of questions designed to obtain key information about a business in order to achieve a desired brand identity. Usually a branding questionnaire is designed by marketers web designers and other creatives within a marketing department to gain a better understanding of a clients needs when branding or rebranding. way to get your clients thinking about their identity and what they stand for and then how to get those characteristics across in their branding.


There are some important elements of a brand identify questionnaire youll want to make sure you include. These are Business and product description Product necessity Competition Story Team Customers Any other details Digital Marketing Service you deem necessary such as your role participants andor client expectations By making it a habit to start with a brand identity questionnaire youll inspire confidence in the client. Theyll see how professional and capable you are to help them achieve their goals. Why is brand identity important A lot goes into creating a brands identity.






Name logo and color palette are just a few facets of branding. Not only that but your brand is also your Promise to customers Personality and image Point of difference Image in the eyes of consumers Lets look at an example of a company with a strong brand identity CocaCola. In addition to being a beverage Coca Cola is a Team A large multinational group of people working together Story A company that sold 25gallons during year one of business Image Its red and white logo and packaging are recognized globally Feeling Anything else that pops into mind when you think of or consume Coca Cola This is the Coca Cola brand and brand identity. Another illustrative example is Xiaomi. When the product came out its selling point was highend features for midrange prices an iPhonequality product.