Competitions, sweepstakes, special conditions for products

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For the B2B segment, the most relevant here are: discounts, package offers, special terms of cooperation, grace periods. One of the options for how this mechanic can work: when inviting partners and clients to the exhibition, announce additional conditions for event participants - this will become motivation for them. There are no strict restrictions for the B2C segment: puzzles, sweepstakes, rewards for activity in the community. At the same time, an important nuance is to think over a content plan in advance so that the user wants to stay with you even after summing up the results. Competitions, sweepstakes, special conditions for products Social media newsletters, chat bots Using VK as an example, we will show where there is an influx of audience, how this is implemented by one of our clients. We created a chatbot that allowed:

Create an additional channel of communication with clients. Provide them with Email List   detailed information about products and services. Segment users according to the required criteria. Additional warming up of users with content. Relieve the burden from specialists. Increase purchase conversions. The key condition is really useful contentThe key condition is really useful content We tried to give users as much information as possible in short messages. Just the essence without any water. Added links to articles and videos. After reading all the chains, the user had a complete understanding of the types of facade materials, the nuances of choice and the subtleties of installation. This is important, since purchases in this niche are not spontaneous; during this period you need to be in the client’s field of view and warm him up. So that as soon as he has a need, he turns to you. Community and discussions We are talking about creating full-fledged communities.

       

The main difficulty is that it is impossible to build a community around one product and content about it; it is necessary to formulate an idea that unites participants. Plus the community - it will work for you through a loyal audience and brand advocates. You will retain the function of moderator: content and activity will be generated by participants. The easiest format to start with is to create discussions on issues that are relevant to the audience, speak out yourself and invite participants, share real experiences. The source of discussion topics is your customers, pay attention to frequently asked questions that can be covered to a wide audience. What comes first here is a sincere desire to help clients and partners, solve their problems and tasks.What comes first here is a sincere desire to help clients and partners, solve their problems and tasks . We invite you to subscribe to our Telegram channel to have access to new articles and posts from experts. WOULD YOU LIKE TO RECEIVE AN OFFER FROM US? Start cooperation .