WeChat ecosystem includes WeChat

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This is the job of user operations. So how can enterprise new media operations specifically carry out user operations? There are two general directions: First, develop users into new product internal test officers, event promotion officers, etc. I mentioned in the previous article that most mainstream social media currently have their own private domain operation tools. The groups and enterprise WeChat groups. Douyin, Kuaishou, and Xiaohongshu support built-in groups in their respective applications. B The


station also has a support group. In normal times, you can issue some Afghanistan WhatsApp Number preferential benefits regularly or irregularly to maintain relationships with die-hard users. When the company releases new products or launches new activities, you can use this emotional link to add special benefits to motivate users. Participate in internal testing or event promotion. In addition, users may encounter various problems while using the product and feedback them to your social media channels. You can collect them and synchronize them with the production and





research team, forcing product iteration and optimization (of course, not all production and research teams We will listen carefully to user opinions, so I won’t go into too much details here). In this way, users have another role, that is, product faultfinders.Second, realize user hierarchical operation through tags WeChat service accounts like WPS, China Mobile, and McDonald's are all super accounts with hundreds of millions of users. Large size also means that there are many categories of user groups.