? Your answers to these questions will help you determine

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Likewise, videos should not be too long. They should ideally last between 30 seconds and 2 minutes. Finally, don't forget to optimize your media for the web. Images should have good resolution and videos should be in .mp4 format and have a good codec like H264. Guidance advice As a reminder, web stories are mobile first. In other words, they must be designed to be read on a mobile phone It is therefore important to consider the orientation of the device when designing your web story For example, if you want to add a video, think about how it will look on a mobile phone.

Will the reader have to turn their phone to watch the video? Narration When you start with a Chinese Singapore Phone Number List narrative , ask yourself… Who is this story for? What do you want to highlight? What reaction do you want to trigger? Who is this story for? When creating a web story, it's important to think about your target audience. This will allow you to tailor the content of your story. Are you targeting an older or younger audience? Are you targeting a local or international audiencethe tone of your story.






What do you want to highlight? Once you know your target audience, you need to think about what you want to highlight in your story. This will help you determine the structure and content of your story. For example, do you want to inform your readers? Entertain them? Convince them to act? Also read: SEO campaign or a PPC advertising campaign? What reaction do you want to trigger? Finally, think about the reaction you want to trigger in your readers. Do you want them to feel empathy? Anger ? Happiness ? Sadness ? A good trigger is essential.