How to write a selling text

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Every ad is subject to pre-testing is true. But according to this logic, you can cough up the helipe and watch which one will be most useful. But there's an option better. There are classic schemes by which you can write a selling text and avoid unnecessary costs for experiments. Therefore, it makes sense to talk about these traditional schemes, which write 99% of the selling texts.
AIDA

The first classical scheme is the AIDA scheme, the holy of holies of all copyrighters, the most famous and widely used. You need to know it as two and understand it for everyone. The abbreviation is deciphered as follows:

A – Attention – attention. The main thing at the beginning of the text is to hook the client with something, hold it and make it read the text to the end. We first attract the attention of a potential customer.
I – Interest – interest. When we shopify website design  caught the client’s attention, we need to keep it. Therefore, it is advisable at this stage to demonstrate the benefits of the product.
D – Desire – desire. Now we convince the client that he needs a purchase to achieve the goal.
A – Action – action. The final stage at which we push the client to buy something.


PAS

Another known copywriter scheme of writing texts. Deciphered like this:

P – Problem is a problem. We start by highlighting the customer's problem.
A – Attention – attention. You can attract the attention of the client after a small hypertrophy of the consequences of neglected problems.
S – Solution – solution. This will be the offer of your product as a means of solving the customer problem.


Pain – More Pain – Hope – Solution

A rigid but working model. Deciphered as “Bol – More Pain – Hope – Solution”. The model name reflects the structure of the text. On the example, this will be reflected approximately like this:



    “Do you not like girls? You think you're going to die alone because none of them ever pay attention to you, but you don't know what to do? (More pain). These days, it has ceased to be a problem (hope). Get a consultation from the best pickup masters of the country right now and forever get rid of the feeling of loneliness! (Decisive).

The three classic schemes will help create good short advertisements. Mastering the writing of texts on these templates is quite simple - only a little practice will be enough. The most important thing to remember is that the selling text should affect emotions and look for ways out, based on the needs of the buyer. You must create a world for them in which they will be healthy, happy, beautiful, loved and successful and be sure to say that the product you sell is a bridge between the client and this world.