You start creating your target group by selecting Video as the basis Facebook video ads You can subsequently create target groups to reengage with who have watched your video for different lengths of time. You can therefore use the length of the video views to determine how interested people appear to be in your product. You can choose between the following criteria Facebook video ads In order to get to know your online target group better or to see whether only those users who have seen 75 of the video and are highly interested will actually buy the product you can run different extensions of the target group against each other.
The larger the percentage of viewing the smaller and more specific the target groups become in most cases and accordingly the smaller the reach. In order not to lose too many potential customers too quickly you should also Phone Number List include a shorter viewing period such as 50 in the reengagement. This way you can initially reach more people and further convince them of your product . If a pixel is available custom audiences such as website visitors can also be combined so that the retargeting achieves a high reach.
After further interactions you can specify your target group and distinguish between high or low interest. Promote YouTube videos A video ad can also be about promoting a link such as a YouTube video. The difference to an ad with a video as creative is significant. Promote YouTube videos The URL of the video is stored in the ad . However the ad itself is not in video format but only a preview in image format. s is no longer possible as soon as they click on the button and go to the website outside of Facebook.