Customer experience AI marketing-centered digital marketing trends

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Recently, marketing from a business perspective in 2023 is becoming increasingly complex and diversified. Let's look at the strategies mentioned on major overseas sites regarding the future prospects of digital marketing , which will change rapidly due to the rapid increase in various online services , read marketing trends, and learn how to respond to marketing goals and strategies. customer experience A strategy that will make your business successful is to find touchpoints that can be involved in the final purchase throughout the customer's overall purchasing journey until the customer's final purchase decision. Before establishing the most optimal strategy to expand this customer experience, it will be important to read current marketing trends and know the various strategies derived from them. Customer experience is the process of finding purchase contact points with customers during the purchasing journey, and is changing to tailor the customer experience to each individual.

In particular, the growth of online content has led to an active experience for consumers through direct use of products and reviews and reactions. It has become important to maintain connectivity with customers through customer-business interactions. personalized   Special Data marketing It’s worth noting that 80% of consumers are more likely to make a purchase if the customer experience includes personalization. The personalized aspects that we can often experience are easy to think about when we think about YouTube's algorithm. Similar content is provided based on the content you have watched, so you can receive content with similar interests without having to search for the video you want to watch. As a result, it can be seen as an example of a virtuous cycle structure in which YouTube viewing time increases and the platform becomes active.






So, how can personalized marketing be implemented in e-commerce? Currently, it has been confirmed that a significant number of consumers want a personalized shopping experience, but the lack of data on consumers makes it difficult to utilize it in most e-commerce. Although it is not yet appropriate to utilize consumer data because there is not enough trust in the data , how consumer information can be utilized is an important factor to consider in marketing. social commerce An e-commerce marketing strategy that integrates social media channels with your e-commerce marketing strategy. It is an active form that allows consumers to naturally discover products and services and acquire information by utilizing social platforms that are actively used by consumers.