Why this aversion to innovation

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This is an opportunity like never before for marketing to reach exactly who its meant to reach Changing audiences The digital consumer is much more attentive than the analogue one We are exposed to so much advertising that we have learned to filter it out naturally The public expects much more from the media they consume If you dont like an advertisement you can ignore it If you have no interest in what is in front of you you simply dont pay attention to it.


Perhaps a few decades ago people had no choice but to pay attention to advertising but today this is no longer the case You dont consume content you arent looking for Marketing change Marketing must adapt to digital media and digital audiences Practices that Indonesia Phone Number worked in magazines and radio dont work on the Internet Customers who were easily reached with yesterdays techniques are no longer so easily influenced To stay ahead of trends marketing must understand the environment in which it exists and the audiences it works with Only then will it be able to grasp the potential of innovation.





In most cases marketing in the construction industry is an activity that is generally poorly managed or has not received the importance it deserves In some cases the owners consider theirs to be a traditional sector that absolutely does not resemble the more changing and dynamic ones such as technology advertising tourism etc Many construction business owners believe that once they have a website the digital aspects of their marketing are fine For the offline construction industry digital marketing techniques can seem like a waste of time and money .